Your practice insight for the week

You’ve built a successful practice. You’re making the calls. Patients trust you. Staff look to you for direction. But at 11 p.m., staring at your inbox or your balance sheet or that strategic plan you’re half-convinced you’re unqualified to write, you still wonder:

Who let me do this?

Let’s name it: Imposter syndrome. The persistent whisper that you’re just faking it, that you’re one bad decision away from the whole thing falling apart, that someone else could run this better. You’re not alone. Not even close.

Imposter Syndrome

Physicians aren’t immune to imposter syndrome. In fact, many are walking case studies. You spent a decade being trained to be excellent, to never be wrong, to have the answer, to stay in your lane. Then one day you open a practice, and suddenly you’re supposed to be CEO, HR director, marketing lead, and CFO with no formal training and no room to fail.

Here’s the truth:
You didn’t get here by accident. You got here by showing up, figuring things out, and doing the hard work. And you don’t have to know everything today to be a legitimate business owner.

We’re still taking practices interesting in a FREE analysis, evaluation, and recommendation on key elements of your practice:

1. Financial performance

2. Revenue Cycle Management

Our Forward /Financial SOAP goes deep. The best part? It’s free and yours to keep. No obligation at all.

Sign up for the magic

Here’s what helps when imposter syndrome starts creeping in:

1. Call it out.
Imposter syndrome thrives in silence. The moment you say, “Hey, I’m feeling a little in over my head,” you disarm it. You open the door for perspective, for support, and for truth to walk in.

2. Track what’s actually working.
Take 10 minutes and write down what you’ve built. How many patients you’ve helped. What your team says about working for you. What your revenue looked like last year vs. this year. Evidence shuts imposter syndrome down faster than pep talks.

3. Separate “new” from “not enough.”
Just because something is new to you, such as marketing, lease negotiations, coding reviews, doesn’t mean you’re not capable. It just means you haven’t done it yet. Being uncomfortable doesn’t mean you’re unqualified. It means you’re learning.

4. Stay in community.
When you’re building something alone, the wins feel smaller and the struggles feel heavier. Find other practice owners. Even just one. Talk about the behind-the-scenes. Trade templates. Normalize the mess.

5. Define success on your terms.
You’re not building a hospital empire (unless you are). You’re building something that aligns with your values, your lifestyle, and your impact. Imposter syndrome feeds off comparison. Success, especially in independent practice, isn’t one-size-fits-all.

6. Ask for help sooner.
The best founders aren’t the ones who know everything. They’re the ones who know when to call in support. You don’t have to figure out contracts, compliance, payer negotiations, marketing strategy, and staff development all by yourself. Find the right team, from in-house to vendor solutions. Getting the right mix enables success.

Wrapping up

And here’s what we really want you to hear:
You’re not faking it. You’re leading.

The imposter voice may never fully go away. But the more you build, the more you trust your instincts, the more you ask for help when you need it, the quieter that voice gets.

Need someone in your corner who speaks both medicine and business? We’re ready when you are.

Let us know how we can help!

Disclaimer: The content provided herein is intended for educational purposes only and does not constitute financial or legal advice. This content is not intended to create, and receipt of the launch guide does not constitute, an attorney-client relationship. While efforts have been made to ensure the accuracy of the information presented, it may not necessarily reflect the most current legal developments or regulations and does not provide a complete representation of all associated legal and compliance considerations for any given topic. Therefore, readers are encouraged to seek professional legal advice or consult with appropriate professionals regarding specific legal issues or concerns related to their individual circumstances.